Our vision and mission
Everything we do at the Driving Standards Education Institution is guided by two core principles – our vision and mission.
Our vision:
Life, free from serious accidental injury. Our vision is safer drivers, safer vehicles and safer journeys for all.
Our mission:
Exchanging life-enhancing skills and knowledge to reduce serious accidental injuries
SSEK’s vision is drawn from our respect for life and all that it contains – the freedom to enjoy personal choices, health, happiness, wellbeing, relationships, and a huge variety of life-affirming activities.
Serious accidental injuries are a burden – a burden which afflicts too many, preventing them from enjoying life to its fullest – and one we are determined to free people from.
Our mission is how we intend to realise this vision. We know that we are not alone in our goals, that without others we cannot succeed, and so we collaborate with large numbers of experts, ranging from individuals affected by accidents and their families to multinational corporations.
In doing so we want to enable healthy, active lives through our skills and knowledge, while also seeking reasonable limits to potential harms that ensure these lives can be lived unhindered, and unburdened by fatal and life-changing accidents.